Today's post is brought to you by Meradeth Houston. Her debut novel, Colors like Memories, is now available. She’s a Northern California girl, which generally means she talks too fast and uses "like" a lot. When she’s not writing, she’s sequencing dead people’s DNA - for fun! She’s been writing since she was 11, and if she could have a super-power, it would totally be flying, which is a little strange, because she’s terrified of heights. And now, she has a post for us that is most "Pinteresting!"
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Thanks so much for letting me guest post today!
I thought I’d tackle some marketing options (something that’s been on my mind a lot lately) and one of the most popular, and fast-growing, outlets for this is Pinterest. Have you heard of it? Wow, is it addictive! My sister showed me the site almost a year ago, and we’ve been sharing pins ever since. Lately it has really caught on as a way to market yourself, your product, and just about anything else that has a picture. It’s especially popular with women, but I do have a few male followers.
For those of you who might not have checked it out, Pinterest is an online pin-board. Much like corkboards where you pin things you want to remember, you can “pin” items from the web onto boards you make. So, for example, I have boards for books I want to read, and have pinned the covers to the books there (from links on Amazon or elsewhere). You can also look at what other people have pinned based on topic, shopping price range, etc. My personal favorite categories are the Humor and the DIY & Craft section—both dangerous places for any free time I might have.
You can also link your account with twitter and facebook (don’t worry, it’s not required), which allows you to follow the pins from people you know. You can also find people to follow based on shared interests. The “follow” function allows you to see what other people who know are looking at and pinning, and allows for sharing this information with everyone really simply.
In terms of using Pinterest as a marketing tool, it’s a great way to share your blog, photos, books you are reading, etc. Do keep in mind that it’s primarily imaged based, though that doesn’t have to limit you if you want to pin something that’s primarily text. I have several boards set up with pictures I’ve found that remind me of my novel, Colors Like Memories. If you decide to create your own boards, be sure to enter a category for the grouping so more people can find them! The main thing is to share not only your own information, but “re-pin” things from other posters (trust me, you’ll want to!).
On my blog I have a button for following me on Pinterest. I’ve also added a button to my browser that allows me to easily pin things I find around the web. These are both simple to do, with all the information here. If you’re interested in checking out Pinterest, you’re welcome to swing by my boards and get a taste of what you can do. Happy Pinning!
I'm Meradeth, the author of Colors Like Memories.